Beyond Slim®, the “Fitter, Healthier and Happier Company,” made a significant mark at the NEW YOU Beauty B.A.R. event hosted in The 1 Hotel South Beach, Miami Beach. Beyond Slim’s Vice President of Sales, Rachel Kellogg, and Director of Marketing & Communications Ashley Cosgrove, graced the occasion, jetting in to partake in the event’s festivities and showcase RSN™(Radiant Sleep Nightly), the company’s latest nutricosmetic innovation designed to enhance restful sleep, promote healthier hair, rejuvenate skin, and fortify nails.*
NEW YOU is a 360, comprehensive multimedia platform dedicated to spotlighting premier lifestyle, health, and beauty brands, along with visionary entrepreneurs and influencers. The Beauty B.A.R. event encompasses Brand University, Awards, and Reception—dynamic live experiences designed to celebrate outstanding brands and individuals. Moreover, Beauty B.A.R. features a captivating Red Carpet Welcome Event, synergistically benefiting Make-A-Wish Southern Florida, in partnership with Miami Swim Week The Shows.
Radiating elegance, Rachel and Ashley graced the red carpet reception, exuding sophistication as they mingled with prominent beauty influencers, and beauty and wellness industry leaders.
During her interviews, Rachel emphasized the transformative potential of nutricosmetics in revolutionizing skincare. She also shared invaluable insights on industry success.
“Go above and beyond. Subpar is not going to cut it anymore. When there is a million competing different products out there, you have to do the research and you have to be better than the norm. Raise the bar.”
—Rachell Kellogg
Remaining true to Rachel’s sentiment during the interview, RSN™ took center stage as a revolutionary nutricosmetic, enriching the body with 22 super nutrients. Attendees marveled at its multiple benefits, encapsulated in a delectable cocoa flavor.
Also sharing the limelight with RSN™ is the much-coveted “RBF” bag, a glitzy, glamorous tote bag that gave a new aspirational meaning to RBF (popularly known as Resting Bitch Face), this time connoting Resting Beautiful Face.
Attending The NEW YOU Beauty B.A.R. event was a rewarding experience for Beyond Slim® and RSN™, and paves the way for more similar activities. “To be invited to showcase our products and brand at such an exclusive event was an honor!” says Rachel. “The excitement and interest shown by some of the biggest beauty influencers at the event is a testament to who we are and where we’re going; this is not the last time you will see us on the red carpet.”
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.